MediaNews Group Simultaneously Tracks Multiple Sites with Omniture's SiteCatalyst™
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Case Summary
In 1995, the company recognized the importance of the Internet to the future of publishing and formed a division dedicated to this new medium. At the beginning of 2001, the growth of website traffic created a need to identify a more sophisticated, userfriendly system for implementation.
The system needed to provide greater depth, detail, behavior tracking and user options. The system needed to accommodate corporate, sales forces', editors' and advertisers' needs. After a careful search and review process of several leading providers, Omniture's SiteCatalyst™ was selected. SiteCatalyst provided a premium combination of functions, features, and accuracy at the right price.
With SiteCatalyst, one solution enables executives, directors and managers at all levels of the organization, to see the various information levels. Going forward, the business development department will be using SiteCatalyst to better understand our consumer behavior and preferences from both an editorial and advertising standpoint across all MNGi properties.
