Case Summary
Overstock.com, Inc. is an online
“closeout” retailer offering discount,
brand-name merchandise for sale over
the Internet. The company offers its
customers an opportunity to shop for
bargains conveniently, while offering its
suppliers an alternative inventory
liquidation distribution channel.
Overstock.com was interested in determining
where customers were leaving the
site and what it could do to encourage
them through the buying process.
As an online retailer, converting browsers into buyers is a critical
process. Even small changes in conversion numbers can mean significantly more
revenue for business. Based on intuition and rigorous testing, Overstock.com believed
there was an opportunity to significantly improve their conversion rates.
See how Omniture SiteCatalyst helped Overstock.com learn important information about the checkout process that helped them achieve conversion rate increases over 70 percent.