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Ciao Achieves Significant Cost Savings with Omniture

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Case Summary

Ciao Group—operator of Europe’s leading comparison shopping portal— sought an easier way to optimize user experience, increase company revenue, improve online campaigns and reduce costs. After using several low-level and time-consuming solutions developed in house, Ciao turned to Omniture to consolidate their reporting and Web site management into a single source.

Ciao sought to leverage SiteCatalyst to optimize the user experience, increase company revenue, improve online campaigns, and to reduce overall costs.

Ciao faced important business challenges including:

Inability to distribute data throughout the organization in an efficient manner
Multiple sources of data did not provide a good way to correlate information
Considerable time spent generating manual reports resulting in semireliable information

Using Omniture SiteCatalyst, the company is experiencing improved keyword marketing performance and a positive ROI with the ability to measure performance of affiliate partners. Now, Ciao employees throughout the world have access to the same real-time analytics to monitor and improve business performance.

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Ciao Achieves Significant Cost Savings with Omniture

Fill out the form to the right to download