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Kabel Deutschland Doubles Sales with Omniture SiteCatalyst

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Case Summary

Germany’s largest cable network provider, Kabel Deutschland (KDG), operates in 13 of Germany’s states and supplies services to around 10 million connected TV households throughout Germany. The company develops and markets new triple play offers for digital TV, broadband Internet and telephone connections via cable, and offers a digital TV platform for all pay TV providers.

Wanting to create a stronger ecommerce presence, increase online sales and improve Web site usability, Kabel—Germany’s largest network cable provider—selected Omniture to aid the company in achieving these goals.

Kabel Deutschland faced important business challenges including:

Create a stronger ecommerce presence
Increase online sales, including cable access service
Improve site usability to increase conversion rates

After deploying SiteCatalyst, the company experienced more than 100 percent increase in sales of its core cable access service. Kabel also saw a 20 percent increase in conversion rate across the entire site and an 11 percent increase in individual product sales after performing A/B testing.

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Kabel Deutschland Doubles Sales with Omniture SiteCatalyst

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