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Wine.com Finds Exceptional ROI Rhrough Use of Omniture SiteCatalyst

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Case Summary

In the highly competitive world of online retailing, few companies enjoy the level of success of Wine.com – and it attributes this to the customer insights and refined merchandising promotions that have resulted from implementing a Web analytics solution. Wine.com is the nation’s leading online wine retailer and wine gifting service provider, and in 2004 they sold more than two million bottles of wine while evolving its business model into a broaderbased lifestyle products merchandiser.

Wine.com faced important business challenges including:

Executives had minimal knowledge of customer behavior & interests
Inability to identify and rank top revenue streams
IT-produced log files provided limited, historical reporting
Burdened IT staff tasked with time-consuming report generation

See how Omniture SiteCatalyst helped a Valentines Day promotion achieve 15,000 profit in 10 days and has helped achieve real-time tracking of campaign management, conversion rates and ROI.

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Wine.com Finds Exceptional ROI Rhrough Use of Omniture SiteCatalyst

Fill out the form to the right to download