Maximize Online Holiday Sales
7 Clever Tactics for eTailers
A webinar to make sure your holiday sales strategy has fewer holes than your stockings! You'll get:
- Holiday maximization tactics from dozens of retailers
- Research highlighting customer spending trends
- Detailed insights from backcountry.com
- Best practices of action-oriented measurement
Lauren Freedman, President, The e-tailing Group
As a veteran and visionary within both the Retailing and the Internet industries, Lauren Freedman is a frequent resource to the trade and business press and her speaking engagements are worldwide. Her company’s annual mystery shopping and merchant surveys provide a comprehensive overview of the state of e-commerce, setting industry standards while simultaneously highlighting best practices. The e-tailing Group's extensive client list has included Fortune 500s and start-ups.
Jim McIntosh, Backcountry.com
Jim McIntosh combines his passion for everything dotcom with 10 years experience developing, marketing, and measuring B2B and B2C e-business, New Web Standards, SEO, CMS, and Information Architecture. During Jim’s tenure with Backcountry.com, the specialty retailer of outdoor equipment and apparel has experienced blisteringly fast growth. When not geeking over online metrics, Jim lives for first tracks in fresh powder and technical single-track mountain biking.
Josh Dahmer, Omniture.com
As the leader of the Retail Consultants within the Omniture Consulting group, Josh Dahmer specializes in analytic solutions for major retailers in the US and abroad. Their clients include both large and small e-tailers, internet pure plays as well as click-and-mortars with a large range of product lines. Functioning previously as a Strategic Account Manager, Josh’s passion to understand customer’s needs helped him drive success with over 60 Omniture clients. Josh is a recognized SiteCatalyst expert with a forte for utilizing Omniture’s tools strategically to focus on key factors of business optimization.
