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Enkeboll Uses SiteCatalyst to Increase Online Revenue by 30 Percent

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Case Summary

Enkeboll Designs is the leading producer of architectural wood carvings, serving 12,000 customers from company headquarters situated in a striking tudor castle in Carson, California. The company designs and manufactures architectural wood elements made of the finest quality red oak, hard maple and cherry.

Enkeboll faced important business challenges including:

  1. Limited Web analytics capabilities with low-level solution
  2. Inability to substantiate the value of an online channel to senior management
  3. Failure to leverage Web analytics technology to gain competitive advantage

See how Omniture SiteCatalyst helped Enkeboll achieve a 30 percent increase in online revenue and an enhanced online user experience.