Case Summary
Autobytel’s rapidly growing advertising business needed to enhance their techniques of measuring and viewing different aspects of the site — page views by make and model or page views and vehicle categories.
SiteCatalyst provided this data for their advertising group and also empowered their online team to analyze how site changes affected conversion, how people research vehicles, and how different customer segments react to the site. For example, after a site redesign, a 19% conversion rate on the new versus old site revealed the new site was doing a better job.