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Scripps Networks Enhances Multi-Channel Offerings with Omniture

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Case Summary

The dynamic Web sites created and supported by Scripps Networks Interactive attracted an average of more than 12 million unique visitors per month in 2005, a growth of nearly 30 percent from the previous year. The Scripps Networks Interactive properties—HGTV. com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACtv.com, HGTVPro.com, HGTVKitchenDesign.com, HGTVBathDesign.com and DIY Woodworking—are not only extensions of Scripps Networks leading lifestyle brands providing users programming information and additional instructional content but also exciting destinations for original content, engaging video and powerful interactive tools.

Scripps network sought the help of Omniture SiteCatalyst to help establish an online leadership position for key cable brands, to measure rich media applications and to determine promotion effectiveness.

Scripps faced important business challenges including:

Limited Web analytics capabilities of log file system
One week reporting time lag to access analytics data
Inability to effectively track Flash and streaming video media

See how Omniture SiteCatalyst helped Scripps attract 120,000 unique visitors, increase response, and key tracking in the flash player.

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Scripps Networks Enhances Multi-Channel Offerings with Omniture

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