
Case Summary
MyFamily.com, Inc. is a leading online
subscription business with over 900,000
paid subscriptions and the leading
network for connecting families. At MyFamily, the online objectives and
strategies are simple. First is growth.
MyFamily wants to increase visitors to the sites
and increase the conversion of those
visitors from free registrations to paid
subscriptions.
Second is understanding
the biggest levers for sign-ups and
subscriptions. To accomplish these objectives, MyFamily needs
to gain insight into where visitors
were coming from, what promotions
they were responding to and which ones
they weren’t.
Learn how Omniture SiteCatalyst provides key information to staff that empowers them to make actionable business decisions.