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MyFamily.com: Changing the Mindset

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Case Summary

MyFamily.com, Inc. is a leading online subscription business with over 900,000 paid subscriptions and the leading network for connecting families. At MyFamily, the online objectives and strategies are simple. First is growth. MyFamily wants to increase visitors to the sites and increase the conversion of those visitors from free registrations to paid subscriptions.

Second is understanding the biggest levers for sign-ups and subscriptions. To accomplish these objectives, MyFamily needs to gain insight into where visitors were coming from, what promotions they were responding to and which ones they weren’t.

Learn how Omniture SiteCatalyst provides key information to staff that empowers them to make actionable business decisions.