Case Summary
Bayview Financial Exchange Services, LLC (Bayview) is a wholly owned subsidiary of one
of the largest commercial real estate loan companies in the U.S., Bayview Financial, LP.
Based in Coral Gables, Florida, the exchange services division was established in 2004 to
handle special “1031” exchange transactions for clients who buy and sell business and
investment real estate.
Bayview faced important business challenges including:
See how Omniture SiteCatalyst helped reduce quarterly ad spend costs by 20 percent and how precise measurement of online programs has helped improve marketing effectiveness.