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Bayview Saves 20 Percent of Quarterly Ad Spend with SiteCatalyst

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Case Summary

Bayview Financial Exchange Services, LLC (Bayview) is a wholly owned subsidiary of one of the largest commercial real estate loan companies in the U.S., Bayview Financial, LP. Based in Coral Gables, Florida, the exchange services division was established in 2004 to handle special “1031” exchange transactions for clients who buy and sell business and investment real estate.

Bayview faced important business challenges including:

  1. Gain competitive advantage through technology leadership
  2. Capture insight to better understand customers
  3. Maximize return on online marketing spend

See how Omniture SiteCatalyst helped reduce quarterly ad spend costs by 20 percent and how precise measurement of online programs has helped improve marketing effectiveness.