TIG Global Saves 1,000 Hours of Manual Report Generation with SiteCatalyst
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Case Summary
TIG Global is a full-service hospitality Internet marketing firm that provides Web presence management and marketing services for the hospitality and real estate industries. Through customized hotel Internet marketing programs, they strive to maximize incremental revenue at lower acquisition costs by delivering travel consumers directly to a hotel’s Web site or branded-site’s property page.
With more than 450 clients, the company leads in providing its unique brand of services exclusively to the hospitality industry—with a laser focus on raising online visibility for clients and driving direct Internet revenue and ROI. TIG Global sought to leverage Omniture SiteCatalyst to improve the level of service it provided to clients through advanced analytics and to optimize its clients' online initiatives.
TIG Global faced important business challenges including:
- Previous analytics system provided limited capabilities
- Time-consuming manual report generation process
See how Omniture SiteCatalyst helped reduce the number of manual reporting drastically, which led to increased efficiency and results from clients.
