Defining the Online Marketing Suite

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Are you aligned with where the technology trends are going? See what Forrester Research is saying about what the future holds for online marketers. Tomorrow's online marketing suite will:

• Enable a single view of the customer
• Make partner applications collaborative
• Simplify interactive marketing

About the Author

Suresh Vital, Forrester Senior Analyst, focuses his research on the changing role of marketing in an era of media fragmentation, increasing prevalence of addressable and interactive media, and fast-changing consumer behavior.