Travel.com.au Drives Targeted Marketing with Omniture Discover
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Case Summary
As one of Australia’s leading travel services sites, travel.com.au is committed to delivering a top-quality online experience for their customers.
Recently acquired by Travelocity Europe, the company also operates 36 other industry-relevant sites under the lastminute.com umbrella—all of which are using Omniture SiteCatalyst® as their Web analytics solution.
Travel.com.au faced important business challenges including:
- Limited insight into why visitors left the site before completing a booking
- Difficulty in fully capitalising on successfully converting visitor segments
- Had limited ability to drive targeted remarketing strategies
Using Omniture Discover, the company was able to segment their visitors based on trends and behavior, improving the Web experience for consumers while optimising ROI for the company. Travel.com.au also leverages the power of integrating Omniture Web analytics with their email marketing solution—enabling the company’s marketing team to develop highly targeted remarketing email campaigns.
