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MyCareer.com.au Optimizes Online Employment Services

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Case Summary

As Australia’s fastest growing employment site, MyCareer.com.au (a division of Fairfax Digital) relies heavily on understanding how their customers interact with their Web site. Prior to Omniture, the company had no insight into how their campaigns were resonating with visitors, nor did they have a full understanding of how their online marketing initiatives impacted traffic and revenue.

Recently acquired by Travelocity Europe, the company also operates 36 other industry-relevant sites under the lastminute.com umbrella—all of which are using Omniture SiteCatalyst® as their Web analytics solution.

Mycareer.com.au faced important business challenges including:

No understanding of audience
No way to optimize partners’ and clients’ ad placement
Didn’t know what campaigns drove the most first-time visitors

After implementing Omniture SiteCatalyst and Omniture Discover, MyCareer.com.au was able to take action on solid Web analytics data, optimizing their advertising strategies to drive maximum ROI while also driving a 33% increase in job postings and a 16% increase in job applications.

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MyCareer.com.au Optimizes Online Employment Services

Fill out the form to the right to download