Serif Boosts Web Traffic and Online Sales
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Case Summary
For Serif, their online channel is the first interaction their customers have with the company—and because of that—it is critical their Web site effectively communicates and engages each visitor. After a disappointing experience with a lower-level, free analytics tool, Serif turned to Omniture to meet the company’s robust measurement and reporting requirements.
Recently acquired by Travelocity Europe, the company also operates 36 other industry-relevant sites under the lastminute.com umbrella—all of which are using Omniture SiteCatalyst® as their Web analytics solution.
Serif faced important business challenges including:
- Unable to analyse visitor behaviour or understand how users interact with the site
- Unable to respond immediately to changing trends on the Web site
- Unable to immediately provide detailed Web site related data on request
Using Omniture Web analytics, the company was able to increase Web traffic and online revenue by 70 percent.
