3 Proven Approaches to Delivering Targeted Content
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This webinar uses key research and real examples to answer questions like:
- What does online targeting mean today?
- How important is targeting to consumers?
- What’s working, what’s not?
You'll also review case studies of how leading online marketers are:
- Segmenting, targeting, and defining audiences
- Keeping personalization relevant
- Respecting privacy concerns
- Leveraging local, contextual, and social media
- Using source, affinity, and temporal targeting
About our experts:
Charlene Li, Vice President, Principal Analyst, Forrester
Charlene primarily contributes to Forrester's offerings for the Interactive Marketing professional. She is one of the driving forces behind Forrester's Social Computing and Web 2.0 research, and examines how companies can use technologies like blogs, social networking, RSS, tagging, and widgets for marketing purposes. During her eight years at Forrester, Charlene has also lead the marketing and media research team, and ran the San Francisco office. In her research, Charlene covers such marketing-related topics as consumer portals, search, and media site design. She also leverages her background in newspaper publishing and looks at online local media and online classifieds. In the past, she has also written about online advertising, online gaming, and media content strategies.
Jonathan Mendez Chief Strategy Officer OTTO Digital/ Offermatica
Jonathan has seen great success as an entrepreneur, marketer, and the author of the popular blog Optimize & Prophesize. He is the Founder/Chief Strategy Officer of OTTO Digital the Marketing Services division of the Offermatica. Jonathan is a leading voice in using quantitative research, analytics, testing and optimization to deliver strategic product solutions that achieve measurable improvements in digital business metrics. Jonathan has spent a decade advising many of the world’s leading brands and businesses on delivering more relevance in digital media. These include Disney, Microsoft, Sears T-Mobile and many others. He is a regular conference speaker and an often quoted SME on testing, targeting, personalization and optimization.
