Omniture Closed Loop Marketing:
Measure and Optimize Marketing's Contribution to Sales and Revenue

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Business-to-business marketing organizations spend billions of dollars every year on customer acquisition, aka demand generation. While these companies may know how many new leads they are generating, they typically have no way of determining how many of those leads actually generate revenue. Therefore, they have no way to calculate their true return on investment.

With Omniture’s Closed-loop Marketing, you can close ROI gaps by measuring and optimizing marketing’s contribution to sales and revenue. With Omniture's Closed-loop Marketing, you are able to:

• Maximize the quantity and quality of leads delivered to sales
• Measure online and offline campaign results based on sales metrics beyond the lead
• Align sales and marketing