First Name: Last Name: E-mail: Phone: Company: Web site: Country: State/Province: Department/Function:

Describe Other:

Job Title:

Describe Other:

Primary Site Objective:

Describe Other:

Industry:

Describe Other:

Relationship to Omniture:

Click here to provide more information, allowing us to be more efficent with your request.

We Value Your Privacy
Your information provided above is solely used by Omniture. We do not and will not sell your information to any other party. View our Privacy Policy.

SEM Insights into B2B Buyers:
Using Search to Understand Your Sales Cycle

Fill out the form to the right to download

Join our discussion with Gord Hotchkiss of Enquiro as we talk about how to give B2B searchers what they really want. We'll explore:

Multi-channel media consumption throughtout all phases of the sales cycle
Discovering and leveraging the roles and objectives of B2B searchers
What are "Satisficing" and "Working Memory"
Visual scanning patterns on the home page (increase benefit statements - relevancy)

About our experts:

Gord Hotchkiss, President, Equiro Search Solutions
In the marketing and advertising field for 24 years, Gord is a much quoted writer and a frequent speaker at the major online media trade shows and conferences. In the past 3 years, Enquiro has led the drive to take a more strategic approach to using search as a marketing channel through thought leadership and ground breaking research, including two eye tracking studies. He is currently the Chair of the Search Engine Marketing Professionals Organization (SEMPO) and is co-chair of its research committee.

Optional Information

SEM Insights into B2B Buyers: Using Search to Understand Your Sales Cycle

Fill out the form to the right to download

About our experts:

SEM Insights into B2B Buyers:
Using Search to Understand Your Sales Cycle