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From Forrester Research…
Much of the buzz about Web 2.0 is around the proliferation of rich Internet applications (RIAs), which promise numerous user experience benefits. But building a Web application using fancy technology doesn’t ensure a better user experience. As firms rush to incorporate RIAs into their site designs, they should create a solid understanding of users’ needs and implement structured testing techniques to understand and validate appropriate use and design of RIAs.
From Omniture ActionSource…
Omniture ActionSource is a patent-pending solution which improves analytics for rich internet media and applications that use the ActionScript programming language (Flash, Flex, etc). Omniture ActionSource can uncover traffic patterns that show how many users begin a task, how many complete it and — most importantly — where users drop off. Because it uses native ActionScript analytics, the obstacles and dependencies on other scripting languages, like JavaScript, are removed.
Omniture’s ActionSource was developed based on customer feedback. Our customers want detailed analytics related to rich media, without performance or data inconsistencies introduced by communication between ActionScript and JavaScript. Omniture ActionSource simplifies the implementation process and improves performance and accuracy. Its native ActionScript engine removes the dependency on JavaScript and maximizes application portability and accuracy.
