Overcoming the Challenges of B2B Marketing
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B-to-B marketers traditionally focus on improving metrics like return on investment (ROI), cost per lead, or cost per sale. With increasing pressure to prove the value of marketing activities, it is crucial to understand the trade-offs between different web marketing strategies.
The whitepaper "Overcoming the Challenges of B-to-B Marketing" will help you learn how testing and optimization can help you solve challenges specific to B-to-B marketing including:
- Lead quality versus quantity: How to balance "high-volume, low-quality" lead activities with "low-volume, high-quality" lead activities.
- Website real-estate allocation: How to determine optimal placement of different products and/or services on your website.
- Testing effectiveness of creative ideas: How to respect corporate branding guidelines, while taking bold steps to improve marketing creative ideas and campaign performance.
About Omniture Test&Target
The Test&Target platform enables marketers and advertisers to quickly test online content to increase sales and leads, reduce customer acquisition costs, and improve customer engagement. Companies including T-Mobile, Sears, and CNET have dramatically increased the ROI from their websites, online ads, email campaigns, and search listings with Omniture's on-demand testing and optimization services.
