The Scientific Business of Thomson Reuters Speeds Implementation and Reduces Costs Through Omniture and Coradiant
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Case Summary
The Scientific Business of Thomson Reuters delivers advanced information to a diverse group of sophisticated scientists, researchers and business executives through online channels. The company wanted a comprehensive understanding of how subscribers interacted with online products and services.
The Scientific Business of Thomson Reuters had two primary concerns with deploying many of today's existing Web analytics solutions. The first was the added burden and limited business flexibility in IT implementing an on-premise Web analytics solution. The second concern was incorporating performance metrics such as site availability, responsiveness and page errors in understanding the end-user experience.
