Web analytics have quickly become an essential part of any successful e-business strategy. It provides vital decision support to multiple users within an organization, allowing optimization of marketing campaigns and user interfaces, while driving client retention, increased online sales and much more.
So what is unique about an enterprise-grade web analytics solution? This paper is designed to help you understand the business requirements and differentiating features that set enterprise-grade solutions apart from more basic web analytics offerings. In addition, this paper provides insights into Omniture’s best-practice approach to enterprise- grade web analytics and why SiteCatalyst™, the company’s flagship product, delivers actionable marketing intelligence to more Fortune 200 companies than all other ASP solutions combined.