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The Rise of On-site Behavioral Targeting

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The Web is an explosive channel for business today. Online sales now generate a significant percentage of revenue for many businesses. In addition, the Web has a growing influence on other revenue channels. Because of this, marketers now have a responsibility to seek out smarter solutions to optimize their online efforts—including incorporating behavioral targeting. Read seven reasons why smart marketers are making behavioral targeting a top priority on their Web sites.

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The Rise of On-site Behavioral Targeting

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