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Empowering the Marketer:
Increasing Relevancy Using Automated Multivariate Testing in Email

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Two of the biggest struggles online marketers face today are finding time to analyze e-mail marketing campaigns and to react fast enough to that analysis to still be relevant to customers. And with all of the parts of an e-mail that could be tested, online marketers can go crazy creating iterations to test.

Jeff Clayton, VP at Responsys, and Chris Duskin, of Omniture, talk about how smart marketers can use multivariate testing techniques and automation to help a marketer achieve his or her end goal---increasing response, relevance, and conversion through e-mail campaigns. Jeff and Chris discuss:

Empowering the Online Marketer through Automation
Taking Message Continuity to the Next Level
How StubHub uses MVT to Increase Conversion

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Empowering the Marketer: Increasing Relevancy Using Automated Multivariate Testing in Email

Fill out the form to the right to download

Empowering the Marketer:
Increasing Relevancy Using Automated Multivariate Testing in Email