Cable Shopping Network Automates Remarketing Through Omniture and ExactTarget

Fast-growth company with a big brand offers high-end collectibles to a highly targeted market through multiple channels

With the integrated solution from Omniture and ExactTarget, Cable Shopping Network (CSN) is now able to see fully integrated email performance metrics from both ExactTarget and Omniture SiteCatalyst in a unified reporting interface. This creates a significant time savings for CSN, enabling them to focus on high-impact campaigns rather than reconciling data across multiple platforms.

Additionally, this unified perspective provides CSN with immediate insight necessary to allocate their marketing dollars and resources on the highest impact campaigns. CSN now has comprehensive visibility of email campaign performance and the ability to automatically remarket to highly targeted customer segments—including those that view or purchase specific products or those that abandon the checkout process—using timely, relevant emails.