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Omniture SiteCatalyst 14:
Social Network Optimization

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Retaining valuable customers and converting passive visitors into high value customers is an ongoing challenge for most online marketers. Forrester1 states that “In an era of Social Computing, where anybody can easily and publicly have their say, we believe that companies need to engage their users more deeply in their services and product delivery to create loyalty.” Building emotional barriers to switching can help ensure continued loyalty.