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Overstock Drives Greater Customer Conversion with Omniture Genesis Partners Mercado & Bazaarvoice

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Case Summary

Overstock.com is using integrated solutions from Omniture, Mercado and Bazaarvoice through Omniture Genesis to employ a strategy called “searchandising”—the utilizing of on-site search terms, user-generated product reviews and analytics to optimize product merchandising and relevance.

Overstock uses “searchandising” by feeding data from Omniture SiteCatalyst into Mercado via Omniture Genesis, where Mercado uses the information to optimize Overstock’s search results and site navigation. Overstock displays Mercado search and refinement results that include Bazaarvoice ratings and reviews, which customers can use as a sorting or refinement preference when selecting products to purchase.

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Overstock Drives Greater Customer Conversion with Omniture Genesis Partners Mercado & Bazaarvoice

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