Overstock Drives Greater Conversion through Omniture Merchandising and Bazaarvoice Integration

Fill out the form to the right to download

Case Summary

Overstock.com is using an integrated solution of Omniture Merchandising and Bazaarvoice through Omniture Genesis to employ a strategy called “searchandising”—the utilizing of on-site search terms, user-generated product reviews and analytics to optimize product merchandising and relevance.

Overstock uses “searchandising” by feeding data from Omniture SiteCatalyst into Omniture Merchandising, where the merchandising application uses the information to optimize Overstock’s search results and site navigation. Overstock displays Merchandising search and refinement results that include Bazaarvoice ratings and reviews, which customers can use as a sorting or refinement preference when selecting products to purchase.