Building a Search Powered Marketing Mix
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The media mix is a marketer's most important asset, and there are few places that offer customer insights as readily as Search Engine Marketing Data. The research and analysis components of search marketing, coupled with advanced ROI measurement, may lead you to turn your current mix upside down.
Join Sean McMahon of Engine works and Wes Funk of Omniture as they discuss :
- How sophisticated SEO and PPC inform other media channels
- Keyword and audience discovery
- Advanced ROI measurement of SEM
If increasing understanding your customers is important to you, this 45 minute webinar will help you make the case for sophisticated Search Engine Marketing in your organization.
About our expert:
Sean McMahon, President and CEO, Engine Works
EngineWorks co-founder, Sean McMahon, oversees all business aspects of the company, including strategic planning, corporate direction, and day-to-day operations. In 1999, Sean was a founding member of the management team at TrafficLeader, Inc., a world-renowned search marketing company. He, and his former partners, profitably grew this company for several years, until it was acquired by Marchex, Inc. (NASDAQ: MCHX) in October 2003.
At his former SEM company, Sean was instrumental in the co-creation of the world's first Paid Inclusion program, and was directly responsible for forging certified partnerships with all major engines. His firm's professional standards, and strict respect for relevancy, enabled SEM to become a legitimate interactive advertising channel. Sean has instilled this same level of sophistication, responsiveness, and aptitude at EngineWorks.
Mr. McMahon has successfully launched, managed, and sold four diverse companies over the past two decades. He began his career as Brand Manager at Anheuser-Busch, Inc., and has a Master of Business Administration degree from Saint Louis University in St. Louis, Missouri.
