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7 Best Practices of Campaign ROI Attribution

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As more and more dollars are being put in the budgets of interactive marketing departments, marketers are becoming more accountable for each campaign's return on investment. Because there is usually not one central data source, though, many companies have trouble accurately attributing ROI to the correct campaign.

Join Mikel as he reviews in depth each of the 7 issues and best practices

Key highlights include:

Standardize Tracking System
Critique Online Attribution Setting & Type
Compare Multiple Views - Account-Based Selling
Track Marketing Objectives Separately
Connect Offline Advertising
Distinguish Repeat vs. New Customers (Cross sell)
Don’t Fret about Cookie Deletion and Establish Baseline

Presented by:

Mikel Chertudi, Sr. Director, Online and Demand Marketing, Omniture

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7 Best Practices of Campaign ROI Attribution