Mobilize Your Marketing:
Small Screen...Huge Opportunity
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The abundant data from online marketing has taught us the importance of measuring what matters. Increasingly, marketers will need to be able to effectively measure the small stuff—aka the mobile phone.
At Omniture, we know that the best marketers are always testing and measuring new media. We invite you to join Matt Langie, Senior Director of Product Marketing at Omniture, and Michael Foschetti, Managing Director at mobisix, as they discuss how to effectively mobilize your marketing. They cover:
- Recent studies and predictions on mobile usage and growth
- How to resolve challenges to mobile measurement
- Which metrics matter to different Web site types
About our experts:
Michael Foschetti, Managing Director - Interactive and Mobile, mobisix
As an expert in interactive and mobile marketing, Michael has 12 years experience working in national advertising agencies, strategic consulting companies and corporate marketing organizations.
Prior to co-founding mobisix, Foschetti was Group Account Director for TIG Global, helping clients such as Marriott, Hilton, Starwood and the Intercontinental Hotel Group create online visibility for properties and drive incremental room revenue through strategic use of the Internet and mobile channels. Prior to his four years at TIG Global, Foschetti was Manager of Brand Advertising for XM Satellite Radio, where he successfully planned and launched an $80 million national advertising campaign that helped exceed subscriber acquisition targets and make the company the fastest-growing consumer electronics audio product in the last 20 years.
Matt Langie, Senior Director- Product Marketing, Omniture
Matthew Langie is Senior Director of Product Marketing for Omniture where he spearheads product marketing for the industry-leading web analytics solutions including Omniture SiteCatalyst and Omniture Discover. He has extensive software marketing management experience including leadership roles at WebTrends, Infor Global Solutions, Datastream, and Hewlett-Packard.
Previously, he built the marketing team for the entertainment software company founded by best-selling author Michael Crichton, and led marketing and business development efforts for the software technology research lab at Intel. He holds a BBA in marketing from the University of Notre Dame and an MBA from the University of Texas at Austin, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship. He is a former Air Force officer, separating at the rank of Captain.
