Overcoming Random Relevance:
Using 1:1 Behavioral Targeting to Serve the Right Content
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Are your marketing promotions the same for all Web site visitors? Do you serve relevant content to different visitor segments? Are you able to serve content relevant to an individual user? In other words, will a teacher in Boston see the same thing on the homepage that a rock star from LA will see? If the answer to that question is “yes”, you are serving irrelevant content to 90 percent of your visitors.
We invite you to join our Omniture experts as they introduce how behavioral and 1:1 targeting works. They discuss:
- Segment-based behavioral targeting
- 1:1 behavioral targeting
- Behavioral targeting best practices
About our experts:
Brent Hieggelke, Vice President - Strategic Marketing, Omniture
Brent is an award-winning marketer with 20 years experience across media and financial services. Brent came to Omniture as part of the Touch Clarity acquisition where he was CMO. Brent is now VP of Strategic Marketing for Omniture. Before Touch Clarity, Brent spent over 6 years as VP Marketing for WebTrends, where Brent was instrumental in growing and evangelizing the nascent web analytics category.
