Blogs, UGC and Social Networks:
Creating and Measuring Great Social Media
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As you can see from the slide below, social marketers are testing many tactics when it comes to social media. Which of these tactics are you trying? Do you know which tactics are best for your business? For your customers? For your shareholders?
We invite you to join Emily Riley, of Jupiter Research, Jeremiah Owyang of Forrester, and Brian Watkins, Social Media Manager at Omniture, as they discuss best practices for successful social media campaigns. They will cover:
- Shifting Consumer Behavior due to Web 2.0
- Best Practices in Social Media
- Measuring and Realizing Revenue from Social Media
About our experts:
Emily Riley, Analyst, Jupiter Research
Emily Riley is an advertising analyst in the New York City office. She covers advertiser and publisher trends and technologies including social marketing, brand and direct response marketing, targeting, measurement, and response. Emily has been quoted widely in the media, including by The Wall Street Journal, Forbes, and The Financial Times. She has also made numerous television appearances on CNBC, Bloomberg and on the BBC World News.
Emily's insights draw on many years of experience in Internet advertising. Before Jupiter she worked at Martha Stewart Living Omnimedia, Inc. where she helped re-launch their web site as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of over 2,500 sites.
Jeremiah Owyang, Senior Analyst, Forrester
Jeremiah is a leading expert on Social Computing, social media, social media measurement, Web marketing, and interactive marketing.
Jeremiah lead the Social Computing program at Hitachi Data Systems from 2005-2006 as the online community marketing manager, then left to join PodTech Network, an online video and podcasting company as the director of corporate media strategy. According to Technorati, Jeremiah is one of the top 1% of bloggers, and his blog is listed as the 19th ranked blog according to Advertising Age (November 2007). A video blogger and podcaster, he speaks at a strategic level on Web marketing topics around the globe. He frequently publishes at the Web strategy blog.
