Insider Tips to SEM Campaigns:
How to Make time and Money by Reorganizing Your Keywords
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What do you want this upcoming holiday season? A higher marketing ROI? Increased conversion rates? Do you want more for less? Your consumers do too---and that’s why they’ll be coming online. Are you ready to take advantage of the increase in consumer spending online this holiday season?
We invite you to join Terry Plank, Dean of the SEMPO Institute, and Bill Mongovan, Director of Product Marketing at Omniture, as they discuss SEM strategies that will help you do more this holiday season. They will cover:
- Organization Strategies
- Seasonality
- Match Type
- Geo-Targeting
For the past few years, SEMPO has been the go-to source for SEM professionals. At Omniture, we understand the return that best practices can bring to a marketing campaign. We’re very excited to bring you this 45-minute webinar.
About our experts:
Terry Plank, Dean, Sempo Institute
Terry has been the Dean of the SEMPO Institute since it's founding and supervises over 45 course lesson authors and peer reviewers for curriculum development and the distance learning delivery system.
Terry Plank has been a consultant in search engine marketing since 1996 as the owner of Search Engine Marketing Consultation. With an expertise is in strategic development, search engine optimization, and web site development he as worked with 200+ small to medium size businesses. From 1999 to 2003 he was co-owner of Academy of Web Specialist and served as the Director of Business Development and Promotion. He is one of the founders of Coastside Net Internet Services.
Bill Mungovan, Director - Product Marketing, Omniture
Bill Mungovan is currently the director of product marketing at Omniture responsible for their SearchCenter product. Previously, he helped build the search engine marketing practice at Carat, working directly with agency clients in exceeding their ROI and branding goals through search. He previously served as Director, Client Relations at LookSmart where he was overseeing the day-to-day operations of the Account Management and Customer Service teams. Prior to joining LookSmart, Mungovan worked for Snap/NBCi in the Search and Directory space, and also worked at CNET in San Francisco.
Mungovan has shared his search expertise as an invited panelist at several industry events, including Search Engine Strategies, WebMaster World and OMMA West. He holds an MBA from the University of San Francisco and a B.A. from the University of New Hampshire.
