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Stretching Your SEM Investment Further:
How To Optimize Your Time and Money
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What does your typical day look like? Do you spend hours doing SEM work that needs to be done, but that keeps you from focusing your time and energy on those activities that will help you make more money? If so, you are like many other overwhelmed search engine marketers.
In this webinar and guide, Bill Mungovan talks about how you can better manage your time and achieve a higher ROI from your time. He covers:
- Rising SEM Costs
- The 80-20 Rule of Search Marketing
- Tools That Allow Marketers to Focus Time Where It Matters
About our expert:
Bill Mungovan, Director - Product Marketing, Omniture
Bill Mungovan is currently the director of product marketing at Omniture responsible for their SearchCenter product. Previously, he helped build the search engine marketing practice at Carat, working directly with agency clients in exceeding their ROI and branding goals through search. He previously served as Director, Client Relations at LookSmart where he was overseeing the day-to-day operations of the Account Management and Customer Service teams. Prior to joining LookSmart, Mungovan worked for Snap/NBCi in the Search and Directory space, and also worked at CNET in San Francisco.
Mungovan has shared his search expertise as an invited panelist at several industry events, including Search Engine Strategies, WebMaster World and OMMA West. He holds an MBA from the University of San Francisco and a B.A. from the University of New Hampshire.
