Metrics-Based SEO and Merchandising Strategies:
How to Increase Visitor Acquisition and Conversion Using Site Search
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Site search has come a long way in the past few years. Join Leslie Owens from Forrester as she discussed the search landscape and how and why site search should be an intergral part of your marketing campaign.
Join Leslie and Jeff Minich, of Omniture, as they discuss:
- Recent site search research and trends
- Best practices and recommendations
- Driving conversion through site search
- Delivering an engaging experience
About our expert:
Leslie Owens, Analyst, Forrester
Leslie serves Information & Knowledge Management professionals. She is a leading expert on enterprise search, classification, and controlled vocabularies. Leslie helps enterprises improve access to information through strategic application of technology and guidance on process.
Prior to joining Forrester, Leslie managed the enterprise search program at Abbott Laboratories. In this role, she developed the enterprise search software strategy and guided the selection of ontology management software. In addition, she advised on the development of file plans for records management and built taxonomies for enterprise digital asset management and Web content management systems. Prior to Abbott, Leslie developed metadata schema and retrieval aids as an independent consultant for Fortune 500 clients.
