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Which Metrics Matter?
Why Search Marketing and Web Analytics Work Better Together

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The abundant data from online marketing has taught us the importance of measuring what matters. Increasingly, marketers will need to be able to effectively measure all stages of the marketing funnel. In fact, those who do will have a substantial competitive advantage.

We invite you to join Evan Andrews of Jupiter Research and Ben Brutsch of Omniture as they discuss:

SEM positioning strategies for 2009
Gaining deeper insights through web analytics
Prioritizing tactics that will work for you

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Which Metrics Matter? Why Search Marketing and Web Analytics Work Better Together

Fill out the form to the right to download

Which Metrics Matter?
Why Search Marketing and Web Analytics Work Better Together