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Reader's Digest Optimizes Online Offers with Omniture Test&Target;

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Case Summary

Reader’s Digest deployed Omniture’s Suite of Online Business Optimization Applications to measure consumer preferences and track the success of multiple campaigns. Utilizing the A/B testing capabilities of Omniture Test&Target; allowed Reader’s Digest to simultaneously test several magazine subscription offers, each varying in price—then measure conversion for each promotion.

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Reader's Digest Optimizes Online Offers with Omniture Test&Target;

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