Omniture Merchandising:
Customer-Centric Merchandising

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Forrester Research references how Overstock.com connects with Omniture Merchandising and rating and review provider Bazaarvoice through Omniture's Genesis network to automatically merchandise products based on onsite searches and product reviews.

Omniture Merchandising™ enables retailers to execute online merchandising strategies that optimize marketing effectiveness through increased conversions and average order value (AOV). By improving shoppers’ ability to find and select products, and promoting products based on business goals and metrics, Omniture Merchandising helps retailers grow their online channel.

Key benefits include:

• Easily Manage Content Use the Commerce Merchandising Console™ to manage merchandising strategies such as cross-sell, up-sell, promotions and landing pages.
• Create Intuitive Shopping Interfaces Help guide shoppers to a quick purchase decision through attribute-driven product navigation, selection and comparison.
• Leverage Built-in Sales and Product Expertise Access the comprehensive pre-built merchandising dictionary spanning many retail segments.
• Integrate with Metrics-Driven Merchandising™ Use with online business analytics to execute merchandising strategies such as seasonal campaigns.
• Encourage Social Merchandising Incorporate customer-generated reviews, ratings and tags, resulting in higher conversions for reviewed products.