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Ross-Simons Brings Standout Shopping Experience Online with Omniture Merchandising

Real-time merchandising brings focus back to the customer

Ross-Simons, a leading jewelry and gift retailer, must provide shoppers in the market for quality jewelry with a significant amount of product information before they purchase in its stores and also on its Web site. However, their site’s search and navigation features were not living up to the shopping experience typical of its retail stores and merchandising changes on the site were too complex for the marketing team to manage autonomously. “There was so much more we could be doing to make our site more dynamic and to provide a more consistent cross-channel experience,” says Larry Davis, Ross-Simons’ VP of Marketing. Ross-Simons needed an efficient solution to improve search performance, give more autonomy to the marketing and merchandising groups, and improve the site’s online merchandising functionality.

Key benefits include:

Improved site performance and customer experience
Ability to make merchandising changes without relying on IT
Allowed marketers to easily populate site with banners, promotions and clearance items

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Ross-Simons Brings Standout Shopping Experience Online with Omniture Merchandising

Real-time merchandising brings focus back to the customer