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Lookfantastic.com Gets eCommerce Makeover with Omniture Merchandising

Beauty products site saw increased sales and best holiday season ever

Beauty products retailer, lookfantastic, had long enjoyed a healthy online business on its functional Web site, but wanted to make usability improvements to match increasing shopper demand and sophistication. The company recognized that improving the look-and-feel, navigation, and other functional elements of its site could drive more consumer satisfaction and ultimately increase conversions, sales and competitive advantage in the marketplace.

Key benefits include:

Improved and more user-friendly Web site
Increased conversions
Ability to make merchandising changes without relying on IT
Enjoyed most successful holiday season following Omniture Merchandising implementation

Optional Information

Lookfantastic.com Gets eCommerce Makeover with Omniture Merchandising

Beauty products site saw increased sales and best holiday season ever