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Backcountry.com Improves ROAS and Revenue

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Case Summary

To measure the effects of its search campaigns accurately, the company needed to know not only how visitors were finding the site, but what they were doing once they arrived, both before and after they purchase Backcountry.com products. With Omniture, Backcountry has increased revenue from their SEM activities by over 25 percent, which has allowed Gross’ team to boost its SEM budget.

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Backcountry.com Improves ROAS and Revenue

Fill out the form to the right to download