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MotoSport Measures Impact of Social Engagement

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Case Summary

MotoSport integrated Bazaarvoice and Omniture SiteCatalyst through Omniture Genesis to compare buyer-to-browser conversion rates for products with reviews to those without reviews. The integration allowed MotoSport to measure the impact of social engagement on the site and determine how that engagement can enhance buyer confidence. It also allowed MotoSport to expand use of Omniture SiteCatalyst with detailed buyer and content contributor information.

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MotoSport Measures Impact of Social Engagement

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