Case Summary
The StarTribune needed a robust content management system with automated visibility into content performance. As a daily news site, the StarTribune adds large amounts of pages daily and needed an automated tracking code insertion to allow for easy content changes. The company also recognized the need to measure traffic and visitor stay time. As part of the implementation, StarTribune integrated Omniture SiteCatalyst with the Clickability Platform through Omniture Genesis, allowing the newspaper to easily measure the length of visitor stay and determine visitor engagement for news content.