Search Marketing Research Bundle:
A Reference Library to Build & Refine Your SEM Business Plan
Fill out the form to the right to download
We all know 2009 will be a year where search marketers are asked to be even more effective with their marketing spend. The economy is on a roller-coaster and executives want to know the return of every dollar they spend. To that end, we've prepared the following bundle, to help you better prioritize your 2009 SEM actions.
MarketingSherpa 2009 SEM Benchmark Guide - Executive Summary & Chapter 4
little-known fact among marketers is that spending on search accounts for half of all dollars spent on online marketing. With the search marketing industry expanding nearly 30% globally (even with the slowing economy) - fact, tactics and trends change rapidly.
Find out:
- The impact of analytical tools on search budgeting strategies
- The effect of new analytics tools on the industry
- What analytics are critical to follow to improve campaign performance
Jupiter Research - Making Sense of the Data Overload
Jupiter’s research findings about SEM and analytics will answer these key questions:
- How are search marketers using analytics tools?
- What types of metrics are used the most?
- What’s happening in the vendor landscape?
Omniture 2009 SEM Readiness Assessment
To help marketers better prepare for 2009, Omniture is sponsoring a brief SEM survey designed to provide search marketers with the information needed to make 2009 a success. For taking the 5-10 minute survey, participants will receive a personalized PDF containing the following::
- Best practices and effective SEM tactics
- A chart comparing your answers to others in your industry to see how you compare
- An overall analysis of the research findings
Take the SEM Readiness Assessment today and receive your personalized PDF in the next 2-3 weeks.
