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Dex Increases Customer Loyalty, Decreases Cost of Acquisition with Omniture

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Case Summary

Dex Media, a leader in local search focusing on connecting businesses and consumers through its DexKnows.com Web site, needed to create a more streamlined and effective user experience in order to generate more—and better quality—leads for its advertisers. By segmenting customer behavior with Omniture, Dex increased internal searches 700percent.

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Dex Increases Customer Loyalty, Decreases Cost of Acquisition with Omniture

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