StubHub Recommends the Right Products with Omniture Recommendations

Automated recommendations increase revenue per email by over 2,500%

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Case Summary

StubHub selected Omniture Recommendations to promote creative content and offers to drive more first-time and repeat purchases and to increase average order value (AOV). Omniture Recommendations offers a portfolio of pre-built, yet configurable algorithms that display the most relevant product or content recommendations in the right places to drive maximum conversion, customer engagement and revenue. By presenting customers who had abandoned their shopping carts with incredibly relevant content and offers via email, StubHub was able to increase average email click-through rates by over 550%, which in turn, lifted revenue per email by over 2,500%.

Omniture Recommendation helps marketers like StubHub by giving:

1. Unprecedented marketer control of product and content recommendations
2. Automated recommendations engine provides Amazon-like recommendations capability to organizations of any size
3. Portfolio of pre-built, yet customizable, algorithms drive maximum conversion, revenue and engagement
4. Display recommendations via any online marketing channel such as Web, email or mobile
5. Built-in testing and reporting capabilities to rapidly test and optimize recommendations