TD AMERITRADE Leverages Omniture Test&Target 1:1 to Deliver Real-Time Targeted Content

Fill out the form to the right to download

Case Summary

TD AMERITRADE selected Omniture Test&Target 1:1, a real-time self-learning targeting engine, to target and match product content to the interests of their visitors. Shortly after deploying Test&Target 1:1, TD AMERITRADE saw a lift in engagement of 250%, which led to an increase in new accounts of 15%–representing a one-month rise in revenue of over $1 million.