Case Summary
Prior to Omniture, Medtronic had been using HitBox (HBX) Web analytics, which provided good insight into visitor behavior and Web site performance. However, after Omniture acquired the HBX technology, Medtronic took advantage of the opportunity to upgrade to a more robust solution–Omniture SiteCatalyst. Transitioning from HBX to SiteCatalyst allowed Medtronic to move from a third-party cookie measurement system to a first-party cookie solution. Because visitors tend to reject third-party cookies more, Medtronic has seen traffic balloon from 3.5 million visitors per month, to nearly 6 million visitors using first-party cookies.